Follow the Thread
QR codes and digital product passports can reveal fiber origins, dye houses, and care guidance. Ask brands to include worker safety metrics, not just marketing highlights. Share examples you’ve scanned that actually educated you beyond glossy promises.
Follow the Thread
Localized production reduces transport emissions and strengthens artisan expertise. Linen from regional scutching lines or wool from nearby scouring facilities keeps value close to producers. Tell us about your favorite regional labels and why they deserve support.